Playday 2024

On Wednesday 7 August, families, communities, childcare and youth settings will celebrate Playday across the UK.

The theme for this year’s campaign is:

Play – the culture of childhood
Supporting play, fun and friendships

This year’s theme celebrates the rich and lively culture of children’s play. Every child plays – playfulness is a distinct feature of behaviour across generations and cultures. Playing generates a culture of childhood.

Playing is vital for children’s health, happiness, and creativity.

Through play:

  • children develop a sense of, and value for culture
  • cultural exploration is encouraged, fostering an appreciation for diversity
  • children work together, negotiate, and build relationships.
  • children feel connected to each other and their neighbourhoods
  • children create and pass on games, songs and stories.

Play is every child’s right – on Playday and every day. This Playday, we are calling everyone – families, playworkers, and all those who work with children across the UK, to join together to foster a culture of supporting play.

Useful links:

Get involved

For the latest updates on this year’s campaign follow Playday on Facebook and Twitter

Get involved using the hashtags #Playday2024 and #PlayAndCulture