It’s striking to see how enthusiastically people are already being drawn to the Upstart Movement. The campaign is clearly tapping into a frustration that is lying just below the surface for many parents and staff. When they hear the case being made by Upstart, it seems straightforward to them: “Yes, our youngest children need more play.”
So what is the problem? Why does the case not seem obvious to the rest of ‘the everyone’ in Scotland? Why does the call for more play sometimes turn into a kind of battle?