Play More Campaign

Winners of Play More 2018 Campaign

We are delighted to announce the winners for the Play More 2018 Campaign from Sudocrem are:

  • Aspire2Access- Ayr
  • Busy Bees Nursery-Ayr
  • Braehead Nursery- Stirling
  • Denny Primary Nursery- Falkirk
  • Little Scholars Nursery- Dundee
  • First Steps Nursery- Livingstone
  • Dream Days Nursery- Wellingborough
  • Hyde n Seek Nursery- Springburn, Glasgow
  • Blagrave Nursery- Reading
  • Cygnet Nursery- Kidlington

 Murals have also been given to:

  • The Hut Nursery + Preschool- Bath
  • Highwoods Academy Nursery- Doncaster
  • Families House Community Day Care – Dundee

A huge playful congratulations to all who won.  We would love to see the transformation pictures.  Email them to info@playscotland.org

 

About the Campaign

Play Scotland were delighted to be part of the Play More campaign from Sudocrem.  

Fresh air, exercise and the wonderful world of nature to discover. What could be better for children growing up than playing outside? That’s why Sudocrem have launched Play More giving nurseries throughout Scotland and the UK a chance to win support to improve their outdoor play area or a beautiful mural painted by award-winning artist Joy Pirkle.

Playing outside and discovering the world of nature is part of growing up – or is it? Do children still push aside logs to see what’s crawling underneath? Are daisy chains part of playground life or a relic from the past? 

Children are spending more time indoors than outside and they are missing out on exploring the natural world. In fact, research found that 1 in 9 British children have not visited a beach, park or forest in twelve months, and on average a British child only spends 4 hours a week playing in the great outdoors.[1]

This is why Sudocrem set up the award-winning Play More campaign, an initiative designed to encourage parents and children to get back in touch with nature. As part of the campaign, Sudocrem carried out a survey, asking 200 children between the ages of 4 to 8 years old to identify some of the creepy crawlies in Britain. The survey revealed that:

  • 89% of children were unable to recognise a butterfly
  • 51% didn’t know what a bumblebee looks like 
  • 29% didn’t realise that bees make honey.[2]

Children are not only unable to identify some of the most distinctive insects, but they are also missing out on the adventure which comes with playing outside.

  • 59% of those surveyed admitted that they had never climbed a tree
  • 89% didn’t know what a buttercup was
  • 77% couldn’t identify a sunflower

 

According to children’s TV presenter, naturalist and Play More ambassador Chris Packham, parents should be encouraging their children to explore the natural environment around them. “I was very fortunate when I was a child because I was encouraged to interact with the outdoors – looking under rocks and searching under logs and hedges to find creepy crawlies. If you just open your eyes, you’ll see that there is an incredible natural world out there waiting to be discovered.” 

Of course, intrepid explorers may encounter the odd cut or scrape, which is why a pot of Sudocrem Antiseptic Healing Cream comes in handy. For over 80 years Sudocrem has helped to soothe and treat skin from babies’ bottoms to children’s elbows. No wonder families and nurseries love it so much!

At Play Scotland we know that scrapes, falls and taking risks are part of a child’s learning and development through the wonderful world of play.

Outdoor play also has much needed health benefits including Vitamin D, which when a child lacks in this can cause bone pain and muscle weakness.

In a nursery setting outdoor play can also help balance and coordination, healthy development of their muscles and bones from running, jumping, hopping and pushing items like a mini buggy.

Fresh air also helps build their immune system, and burn of excess energy which allows a better sleep. 

 

“Play Scotland is really pleased to be supporting the Play More Campaign by Sudocrem. This is a great opportunity for nurseries in Scotland to promote more outdoor play. Let’s make it easier to get the weans out to connect with nature and enjoy the fun, thrills, skint knees and sticky willys!”
Marguerite Hunter Blair, CEO

 

 

 

 

 

 

[1] According to a government report, ‘MENE: A pilot for an indicator of visits to the natural environment by children- results from years 1 to 2 (March 2013-February 2015)’.

[2] National report conducted by Sudocrem, April 2018.